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Get more out of your marketing spend

 

One of the biggest concerns for a new business is the budget. Keeping your small business running can cost everything that you have, and when you're working with a much smaller pool of cash than you would like, you have to be smart about what you spend and how you allocate your money. You don't want to drain it all on just one area of your business; you want to be able to maximize what you have in your pocket so that you get the best return on investment possible. It's because of this that the marketing side of a business often gets neglected.

While it's nice to have many of the free options out there with your marketing strategy, you can't really afford to be stingy with the budget. It's a necessity for your business to have a solid marketing strategy because, without one, you're going to realize that you may not get the growth that you envisioned that your company would have. The one thing that you do need to know is that you don't need to spend vast amounts of cash just to have an impressive marketing plan. This is the age for digital, and all you need is five of the best digital marketing strategies to make your small business loud and proud online.

All you need is time, a little bit of budget aside and a great supporting team behind you. Let's take a look at those top strategies now.

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Content Marketing.

Ah, content. Everywhere you go, you'll have people telling you that your blog is important, that what you write on the internet will matter - and those people are right. Useful content should be the center of your marketing plan, with everything else built right around it. While traditional marketing still has its place; online content is what people look for every single day. It's all about telling a story and drawing people in with your words.

If you can do that, you're going to attract the right audience who are interested in what you have to offer. How often do you turn away from companies online that don't put effort into making informative, compelling and fun content? Your audience will do the same. It has to be relevant, regular and written in a way that is easy to understand. Doing this can ensure loyalty from your customers.

Social Media Marketing.

You're in 2019, so if you're not aware of social media and the impact that it has on everyone, you're way behind. Social media is the term for all of those apps that you procrastinate on, such as Facebook, Instagram, Twitter, Snapchat, etc. They're all designed for you to share your message with your followers and draw in your audience.

This doesn't have to be expensive to run; sometimes a smidge of cash to enable paid advertising is enough to boost your business. However, if you're not present on social media, your company will be met with distrust in this digital age, and you won't be as relevant.

SEO

One of the essential marketing channels for any business is SEO. Search Engine Optimization is what you need if you want to up the traffic to your website and generate leads from the right audience. There's nothing scary or mystical about it; it merely means that you are going to make sure that your website is Google friendly and when you get it right, you can expect a better return on investment.

Google uses an algorithm so that every time people search for anything, the search engines will throw up the best, most relevant site. Sometimes, this means putting some money into an agency to do this for you, and it's worth every single penny you would spend.

Email Marketing.

Some people believe that email marketing is one strategy that is dying out. Those people? They're wrong. It's still ranking as one of the most successful marketing tactics today, and there are several reasons for it:

  • It's not expensive.
  • It gives you a way to get into the inbox of your customers and promote your new products, services, content, etc.
  • It increases how many subscribers choose to sign up with you.
  • Email marketing can encourage more loyalty from customers.
  • It increases brand awareness.

Everywhere we go, we are inundated with advertisements and interruptions from companies screaming out for people to buy what they're selling. An email is personal, though, and it makes the buyer feel differently. The one thing that you have to do is make sure that it doesn't look the same as every other email that pops into their inbox. This doesn't necessarily have to take much of a budget from you, but it does mean that you need to learn your manners and make sure that you aren't harassing people with it!

With the laws on privacy and data hotting up you need to build your email campaign around permission. Creating an email list comes first, then comes the compelling content that will draw people in. Once you start building this up, people will want to open your emails and read them rather than just consigning them to the trash can on their inbox.

Influencer Marketing.

Given that we are in a digital age of bloggers and vloggers and YouTube and IGTV, you need to be aware of the power of influencer marketing. To put it simply, people do not want what you are selling - unless you pay someone else that they like to advertise it for you. How often have you bought a product simply because a celebrity favorite has announced it on their social media? That's called an influencer and you, my friend, have been hooked.

This is what you want from your own influencer marketing strategy. All you need is to find a real influencer. Sometimes, it's a celebrity. Other times, it's just a famous blogger or vlogger who has a fantastic reach on social media who you gift some products to in return for mass advertising on Instagram stories or IGTV. It's all about word of mouth - arguably the most popular form of marketing and relatively free to do!

Customers want information, entertainment, and delight - and your brand has the power to do that. You have to make sure that your product or service is worth the endorsement, and if you know it is, then you need to think about how you can get the word out as cheaply as possible that your company is the small business that everyone wants to be involved with.

Just remember: people thrive off of reviews, so choose your influencer carefully if you want success. The last thing you want is a negative and incorrect word about what you can do.

Is This It?

Of course not! Many marketing strategies can be executed most cost-effectively. You don't have to limit yourself to just these five, but these are the most popular in 2019, and there's a good reason that all of the successful companies out there are in the middle of building their own digital marketing strategy right now. They can start up with minimal investment and have a significant impact on your ROI. By the time you start reeling in some more meaningful numbers, you can then afford to spend more on other marketing areas.

You may have a limited budget right now, but that doesn't mean that you have limited potential. Believe in the power of your brand, save some cash and go digital.

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